Mental Toughness, Raising Seven Children, And A New Breakfast Health Food, with Ed O’Keefe Wake Up Food

ed o'keefe wake up foods May 25, 2020

Ed O'Keefe is the father of seven children, serial entrepreneur, strategic consulting coach, and the founder of Wake Up Foods. Ed has worked with countless companies growing them from scratch to seven and eight-figure businesses. With his encouragement and guidance, he has helped entrepreneurs take the next step in scaling and building their company. 

He created Wake Up Foods to provide a healthier food option that offers lower carbs and calories that’s 100% plant-based and allergen-free that both kids and adults cannot help but love. Ed is also the host of the podcast Wake Up Minute.


Here’s a glimpse of what you’ll learn: 

  • Ed O'Keefe explains why he decided to go into the food industry and why he zeroed in on Wake Up Foods’ waffle
  • Ed discusses the benefits of their waffles and how food has changed over the years
  • Who can enjoy and benefit from Wake Up Foods’ waffles?
  • How Ed manages his time between his business and his seven children
  • Ed’s biggest takeaway from doing SEALFIT Kokoro with Mark Divine
  • Why it’s important to re-evaluate your life and goals often to cultivate mental toughness
  • The value of asking and answering your “Why” 
  • What is the obligation trap and what you need to do about it
  • Why creating credibility and value is key to growing your company 
  • Why business means taking action and going beyond ideas


In this episode…

Mental toughness. What is it and how do you cultivate it? In a world where everything changes regularly and things are always running at top speed, how do you make sure that you’re on the right track? How can you ensure that the innovations and visions you have in mind are actualized and that they answer your “why”?

Ed O'Keefe, the founder of Wake Up Foods and the father of seven children, has made it his goal to create a community of entrepreneurs that strive to grow their mental and physical capacity. He has also made it his mission to show people that doing what you feel needs to be done is the right thing to do despite the pushback you get through the process.

In this week's episode of Top Minds, Dr. Scot Gray talks to Ed O'Keefe, founder of Wake Up Foods, about what it means to be an entrepreneur who isn’t just about vision and who is all about taking action. Tune in as they discuss the mental toughness needed to survive in any industry, the importance of freeing yourself from the obligation trap, and why it’s vital to re-evaluate your life and goals on a regular basis.

Resources Mentioned in this episode

Sponsor for this episode...

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